Teenagers Are Downloading the REDnote App Due to the TikTok Ban

Ever since TikTok got here out in late 2016, it’s turn out to be a staple in society. It’s turn out to be a spot for discussions, enjoyable buying, story instances, and extra, mainly, an app the place folks can meet to debate and see issues they like. Nonetheless, TikTok isn’t all rainbows and sparkles; loads of dangerous comes from it too. However nonetheless, it’s a beloved app throughout a number of generations, particularly with teenagers.

Nonetheless, the U.S. Supreme Court docket is banning TikTok within the US, formally beginning the ban on Jan 19. Ever since this information got here out, persons are scrambling; and now, so many individuals, together with so many teenagers, have been downloading the REDnote app as a substitution, calling themselves a #TikTokRefugee.

Hundreds of persons are downloading the REDnote app due to the approaching TikTok ban (and granted, fairly just a few different apps are beginning to chart on the app retailer which have comparable layouts to TikTok).

What’s the REDnote App?

So, what the heck is the REDnote app? REDnote, often known as Xiaohongshu, is a social networking app that’s mainly precisely like TikTok. It has over 300 million customers worldwide, and is turning into wildly standard on the US app retailer. In reality, at this time, the app is primary in social networking, beating Discord, Fb, and extra.

However why is REDnote primary? TechCrunch famous that REDnote is laid out like Pinterest and, mainly, China’s model of Instagram, nevertheless it depends on short-form movies like TikTok. And this isn’t a brand new app both, it’s been round since 2013.

Per FCA, the app was initially based by Miranda Qu and Charlwin Mao as an internet tour information for Chinese language choppers. It garnered income of over $3.5 billion in 2024 because of the quantity of promoting. It’s appeared like fairly a hit story. Nonetheless, REDnote has had just a few controversies as effectively, with the preferred being how they confronted regulatory issues after the app was opened to customers abroad. Principally, they’ve a TikTok store of their very own, however in 2018, many customers complained of pretend merchandise, sluggish delivery and mainly being scammed, per Azoya.

Why Are Teenagers Downloading the REDnote App?

Now, how do we all know that teenagers are swarming to this app? Properly, in line with Bloomberg, over 70 % of the app’s customers are reportedly born after 1990, with an excellent larger share of that being part of Gen Z. In reality, apps even referred to it as an app so lots of China’s Gen Z used.

Now, we all know teenagers are swarming from TikTok due to, clearly the ban, and the truth that so many teenagers spend a lot time on TikTok. Per Pew Analysis Middle, six in ten teenagers have TikTok, with a big share on it virtually always. So with the ban coming, it is smart that teenagers are looking for one other app to meet this need.

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