Elon Musk didn’t simply get a social community—he acquired a political weapon.
It’s straightforward to neglect that Elon Musk’s buy of Twitter was so rash and ill-advised that the centibillionaire really tried to again out of it. Solely after he was sued and compelled into authorized discovery did Musk undergo with the acquisition, which has been a monetary catastrophe. He’s alienated advertisers and turned the app, now known as X, into his private playground, the place he’s the perpetual essential character. And for what?
Solely Musk can know what he thought he was shopping for two years in the past, although it appears clear the acquisition was ideological in nature. In any case, the true worth of X—the particular, chaotic return on his funding—has develop into readily obvious in these teeth-gnashing remaining days main as much as November 5. For Musk, the platform has develop into a helpful political weapon of confusion, a machine retrofitted to poison the knowledge setting by filling it with harmful, false, and unsubstantiated rumors about election fraud that may attain mass audiences. How a lot does it value to efficiently (to make use of Steve Bannon’s most popular phrasing) flood the zone with shit? Due to Musk’s acquisition, we are able to put a determine on it: $44 billion.
Nothing higher encapsulates X’s potential to sow informational chaos than the Election Integrity Neighborhood—a feed on the platform the place customers are instructed to subscribe and “share potential incidents of voter fraud or irregularities you see whereas voting within the 2024 election.” The group, which was launched final week by Musk’s America PAC, has greater than 34,000 members; roughly 20,000 have joined since Musk promoted the feed final evening. It’s jammed with examples of terrified hypothesis and clearly false rumors about fraud. Its high submit yesterday morning was a protracted rant from a “Q Patriot.” His grievance was that when he went to vote early in Philadelphia, election employees directed him to fill out a mail-in poll and place it in a safe drop field, a course of he described as “VERY SKETCHY!” However that is, in actual fact, simply how issues work: Pennsylvania’s early-voting system capabilities through on-demand mail-in ballots, that are crammed in at polling areas. The Q Patriot’s submit, which has been considered greater than 62,000 occasions, is consultant of the kind of fearmongering current within the feed and a sterling instance of a phenomenon lately articulated by the expertise author Mike Masnick, the place “every thing is a conspiracy principle while you don’t trouble to teach your self.”
Elsewhere within the Election Integrity Neighborhood, customers have reposted debunked theories from 2020 about voting machines switching votes, whereas others are sharing outdated claims of voter fraud from previous native elections. Since Musk promoted the feed final evening, it has develop into an environment friendly instrument for incitement and harassment; extra customers are posting about particular person election employees, typically singling them out by title. In lots of situations, customers will share a video, purportedly from a polling location, whereas asking questions like “Is that this actual?” This morning, the group accused a person in Northampton County, Pennsylvania, of stealing ballots. Well-liked right-wing influencers similar to Alex Jones amplified the declare, however their suspect turned out to be the county’s postmaster, merely doing his job.
Crucial characteristic of the Election Integrity Neighborhood is the sheer quantity of posts: dozens per hour, such that scrolling by them turns into overwhelming. It presents the viewer with fragmented items of knowledge—greater than any informal information client (or most election workplaces, for that matter) may be capable of affirm or debunk. And so the feed is the purest distillation of what Musk’s platform needs to perform. He has created a bullshit machine.
There are three main elements to this device. The primary is that X exposes its customers to right-wing political content material often, whether or not they need it or not. To check this principle, I lately created a brand new X account, which required me to reply a couple of onboarding inquiries to construct my feed: I instructed X that I used to be inquisitive about information about expertise, gaming, sports activities, and tradition. The primary account the positioning prompted me to observe was Musk’s, however I opted as an alternative to observe solely ESPN. Nonetheless, after I opened the app, it defaulted me to the “For You” feed, which surfaces content material from accounts outdoors those a person follows. A Musk submit was the very first thing I encountered, adopted rapidly by a submit from Donald Trump and one other from an account known as @MJTruthUltra, which supplied a warning from a supposed FBI whistleblower: “Vote, arm your self, Refill 3-4 Months Provide of Meals and Water, and Pray.” After that was a submit from a MAGA influencer accusing Meta CEO Mark Zuckerberg of “censoring patriots,” adopted by posts from Libs of TikTok (a video from a school-board assembly about women’ loos), MAGA influencers Benny Johnson and Jack Posobiec, and Dom Lucre, a right-wing persona who was as soon as banned from the platform for sharing an express picture of a kid being tortured.
X can also be experimenting with different algorithmic methods to floor rumors and discredited election information. The platform lately launched a brand new AI-powered “tales for you” characteristic, which curates trending matters with out human evaluate and highlights them prominently to chose customers. NBC Information discovered 5 examples of this characteristic sharing election-fraud theories, together with debunked claims about voting machines and fraud in Maricopa County, Arizona.
This algorithmic prioritization represents the second prong of the strategy: granting far-right influencers and the MAGA devoted larger attain with their posts. A Washington Put up evaluation of lawmaker tweets from July 2023 to the current day present that Republican officers’ posts go viral much more typically than Democrats’ do, and that Musk’s right-wing political activism has inspired Republican lawmakers to submit extra, too, “permitting them to tremendously outnumber Democrats on customers’ feeds.” In keeping with the Put up, “Republicans’ tweets totaled greater than 7.5 billion views since July 2023—greater than double the Democrats’ 3.3 billion.” Musk has successfully turned the platform right into a far-right social community and echo chamber, not in contrast to Rumble and Fact Social. The distinction, in fact, is X’s dimension and viewers, which nonetheless incorporates many distinguished influencers, celebrities, athletes, and media members.
The third and remaining factor of X’s bullshit engine is Musk himself, who has develop into the platform’s loudest amplifier of specious voter-fraud claims. Bloomberg lately analyzed greater than 53,000 of Musk’s posts and located that he has posted extra about immigration and voter fraud than every other subject, garnering roughly 10 billion views. Musk’s mask-off MAGA boosterism has additionally empowered different reactionaries with huge accounts to shitpost in his picture. Once they do, Musk will often repost or reply to their accounts, boosting their visibility. Right here’s a consultant instance: On October 23, the enterprise capitalist Shaun Maguire posted that he’d heard a rumor from a senator about extra ballots being mailed out in California than the variety of authorized voters. “Can anybody affirm or deny this?” he requested his greater than 166,000 followers on X. Musk replied to the submit, noting, “I’m listening to one loopy story after one other.”
On this level, I imagine Musk. The billionaire is inundated with wild election hypothesis as a result of he’s hooked on the rumormongering machine that he helped design. That is the technique at work, the very cause the quantity of alarming-seeming anecdotes a couple of stolen election work so properly. Not solely are there too many false claims to conceivably debunk, however the scale of the deceptive info offers individuals the notion that there’s merely an excessive amount of proof on the market for all of it to be made up. Musk, whether or not he believes it or not, can declare that he’s “listening to one loopy story after one other” and coax his bespoke echo chamber to proffer proof.
X’s present political challenge is obvious: Musk, his PAC, and his legion of acolytes are creating the circumstances crucial to say that the 2024 election is stolen, ought to Kamala Harris be declared the winner. However the results of that effort are much more pernicious. In case you spend sufficient time scrolling by the Election Integrity Neighborhood feed and its never-ending carousel of fraud allegations, it isn’t onerous to start to see the world by the paranoid lens that X gives to thousands and thousands of its customers. It’s disorienting and dismaying to must bushwhack by the dense terrain of lies and do the psychological calisthenics of attempting to fact-check lots of of individuals crying nefarious about issues they haven’t even bothered to analysis. Worse but, it’s straightforward to see how any person may merely give in, overwhelmed into submission by the size of all of it. On this method, regardless that X is Musk’s challenge, it might really be constructed within the picture of the MAGA candidate himself. A $44 billion monument to Trump’s best (and solely actual) trick, as he put it in a 2021 speech: “In case you say it sufficient and preserve saying it, they’ll begin to imagine you.”
